My work blends of innovative thinking and practical solutions, ensuring they are both unique and effective.
Where Data Meets Humanity: is a metaphor for how I approach user research — as an immersive, intentional journey into the often-unmapped terrain of human behavior. Each phase of my process mirrors an expedition: I begin by charting the landscape (defining goals), gathering the right crew (recruitment), setting out into the wild (conducting sessions), decoding the signs along the way (analysis), and finally returning with insights to guide others (communicating findings). Just like navigating a wilderness trail, this work requires empathy as a compass, flexibility in uncertain terrain, and a deep commitment to listening. Where data meets humanity, I transform scattered clues into clear, actionable insight — always grounded in real user experience.
Planning and Defining the goals
Charting the Landscape
Recruitment and Preparation
Gathering the Right Crew and Tools
Data Collection
Go On the Expedition
Analysis & Translating Data
Decode the Clues and Return Insights to Guide Other
Most of the projects I’ve supported are under NDA, but a few amazing people I’ve worked with were generous enough to share their thoughts.
I had the pleasure of collaborating closely with Alex and his mastery of both qualitative and quantitative research methodologies was truly remarkable. His ability to skillfully navigate and synthesize diverse datasets brought depth and clarity to our research endeavors. Alex is an exceptional researcher whose versatile analytical skills significantly elevate the impact of any team or project.
Skylar Kennedy
Organizational Development Analyst, Fiserv
Alex and I have worked alongside one another for two years. He is extraordinarily knowledgeable in the technical atmosphere and uses his strong interpersonal skills to help all those around him. Alex is always implementing his skills within the tech space, especially with a human factors focus. Overall Alex is an amazing resource and peer!
Amanda Yeager
Biomedical Engineer, Apple
Beyond his skills, Alex is incredibly personable and easy to work with. Thoughtful, collaborative, and always professional—any team would be lucky to have him."
Alexis Holland
User Researcher, Apple